Recapping an Unforgettable Weekend at Reign

August 24, 2019


Artists were welcomed to the Paris with a swag bag fit for a queen- it included the exclusive Golden Age compact, Royal lipstick, a bath bomb, playing cards, an Eiffel Tower pin, notebook and pen to capture inspiration, and more!

Back to school for kids and Artists! Thursday featured specialized makeup application classes throughout the day.

We were all in the mood for a melody, and the dueling pianos didn’t disappoint. Leaders enjoyed cocktails and hors d’oeuvres and some even shared their own impressive musical talents!


We started the morning right and took cardio to a new level of high by sweating it out for a great cause.

Our first session featured a royal welcome with a crowning video, Cara’s message on redefining your fairytale, updates on the state of the company, inspiring business help from Paul Blanchard, and finished with expectation-shattering new releases!

New products and Maskcara swag hit the store in full force while Artists took advantage of the royal photo ops in the Royal Court.

Tough decision of the day- which breakout sessions to attend? Artists had lots of options for focused advice on how to take their business from good to great.

Dressed to the nines, Billy sang our Artists into masqueraded bliss while we celebrated these incredible achievements of our Artists over the past year.

Artists memorialized their “Royal” signatures in our crowd-stopping mirrored Hall of Fame.


This general sesh featured our first look at Cara’s recipe for a successful Artist and an unforgettable keynote address from Bill and Giuliana Rancic.

Another round of breakout sessions filled the Artist’s afternoon with more options for fine-tuning their skills.

Time for our final general session sendoff with new 3D Foundation goals, inspiring foster care advocacy from Josh Shipp, enviable raffle prize drawings (including a High Light Trip!) and a reveal of the conference location next year!

Artists were sent on their way with the soiree of the century! Crowns were out in full force with dancing, pretty enough to eat sorbet, and the very best company.

Don’t miss out on next year’s conference at the sunny and sprawling Green Valley Resort in Las Vegas, taking place from September 17-19, 2020! Registration will open in early 2020.

View photos from Reign here