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Updated Demi Certification Information

May 07, 2021

CERTIFICATION PROCESS

We wanted to update a few items within certification now that we have been receiving and reviewing submissions for the last five months! We love seeing your beautiful faces and watching you understand Demi Colour. 🖤 Demi certification is an ongoing process for Artists who want to sell Demi to customers. This process is in place to help you master the Demi Colour neutralizing and filtering application. When applied correctly you and your customers will get the full benefits that Demi has to offer!

Step 1 - Purchase an Artist Edit

Artists seeking Demi Certification must buy an Artist Edit. The Artist Edits are created to allow Artists to have a complete kit of everything they need in order to learn and be successful with Demi. Before your certification submission is reviewed, your purchase of a Demi Edit will be verified.

Step 2 - Watch all training videos

Put that Artist Edit to work! Carefully watch all of the training videos provided as many times as you need to in order to understand the concepts and then start practicing the techniques. Familiarize yourself with the colors and brushes and get comfortable with knowing how and when to use them. Take your time- practice really does make perfect! We have a Demi Colour for Seint Artists Facebook Group , training videos in your back office and many tutorials have been posted on our Demi Colour Instagram.

Step 3 - Record your Demi Colour Certification video

When you are ready, please film yourself as you apply Demi Colour to your own face while explaining each step, the color you are identifying in your distraction, and the demi colour you are using to neutralize the distraction, as if you were teaching a customer. Below is the criteria we will be looking for in consideration of Demi Colour Certification approval and what you should pay close attention to in filming your certification video.

VIDEO SUBMISSION CHECKLIST

  • Make sure your camera lens is clean
  • Film in natural light (no ring light) with a neutral background
  • Make sure your audio is clear and crisp
  • You should be close enough to the camera to have only your face, neck, and shoulders visible
  • Please don’t use eyeshadow outside of Demi Colour
  • The video cannot exceed 5 minutes:

    Because the process of applying Demi Colour to your entire face can take longer than 5 minutes, we want you to just choose three distractions (for example: under eyes, melasma, blemishes, veins - any area you find distracting) to filter and neutralize. Toning and Sculpting should not take up more than 45 seconds of your video. Be sure to demonstrate your knowledge and skills in explaining and applying the makeup. If necessary, Artists can also add a max speed of 1.5X to their video to fit it within the 5 minute time limit. The point of the video is to demonstrate your understanding of Demi Colour, the correct application of Demi Color and your comfort level with Demi Colour. The before and after photos outlined below in step 4 will showcase your fully neutralized face, you do not need to tone or sculpt in your video or before and after photos.

APPLICATION CHECKLIST

  • Complexion is not washed out
  • Cannot detect obvious color anywhere
  • No visible makeup texture
  • Skin texture is visible
  • Teaching and explanations of color theory and application are correct and easy to follow; please describe each step as you go so that we can verify clear understanding.
  • Before picture, certification video and after picture are all in the same lighting and from the same application session

Step 4 - Take your before and after photos

Please take a makeup-free before photo of yourself and then an after photo using exclusively Demi Colour, keeping your lighting, zoom, and facial expressions as similar as possible.

PHOTO SUBMISSION CHECKLIST

  • Make sure your camera lens is clean
  • Take photo in natural light (no ring light) with a neutral background. It is best to use the same technique we teach our customers when they submit a photo for a color match.
  • You should be close enough to the camera to have only your face, neck, and shoulders visible
  • Please don’t use eyeshadow outside of Demi Colour
  • Complexion is not washed out
  • Cannot detect obvious color anywhere
  • No visible makeup texture
  • Skin texture is visible
  • Before picture, certification video and after picture are all from the same application session

Step 5 - Submit your photo and video for approval and certification

The Demi Certification Submission is a Google form and is open for submissions. Certification Form ↗

In the form you will need to submit the following:

  • Artist ID
  • Social Media Facebook and/or Instagram handle
  • A side by side with a “before” makeup free photo and “after” with Demi applied
  • 5 min video teaching and explanations of color theory and application
  • Step 6 - Demi Colour certified

APPROVED

Once your submission is approved you will receive an email with the approval that you are Demi certified. A physical Demi certificate will be sent out monthly, similar to rank advancement certificates, so watch for that in the mail. Once certified you will start to receive commission on your Demi Colour sales. Please note, you will not earn commissions until the status in your back office shows as Demi approved. You will also receive access to the Artist Pricing on all Demi Colour products.

SENT BACK

If your submission is sent back - don’t worry! Our certification team will email you with feedback and direct you to any training resources that will help you in perfecting your skills. Please note, feedback will not necessarily be color specific as in exactly what colors should have been used. We will guide you to trainings that will help you learn to identify excess colors as what colors you use can change from day to day. Once you are ready to re-submit, please use the original form for your resubmission and note which submission number you are on.

Also, we will require a 1 week wait period from the time you receive your resubmission required notification, before you can submit again. We want you to take the time to practice and learn to have the best chance at a successful resubmission. If your resubmission is sent in before the 1 week timeline or does not meet any of the requirements listed above, the Demi team will return your submission and notify you via email.

*Commissions will not be earned on selling Demi products and access to Artist pricing on Demi (outside of Artist Edits) will not be available unless an Artist becomes Demi certified.

*Certification will be an ongoing process for Artists who want to sell Demi to customers.

*At this time the submission form is open at all times. If at any time we need to control the flow of submissions and the time in which a submission is either approved or responded to with adjustments that needed to be made, we will be opening submissions each Monday and Thursday at 9 am MDT. If during this time the number of submissions are received for the day, the submissions will be capped and reopened the next submission period. Again, at this time we are not needing to control the flow and the form is currently open at all times. You will receive a reply back within 10 days of submission.